Plano, TX, August 8, 2023 – Health Chain, a leading innovator in healthcare technology, today announced it has made it easier for Medicare Advantage plans to develop data-driven member acquisition and retention strategies with the newest release of Predixion Insights – now on Salesforce’s AppExchange. As an AI-based tool, Predixion Insights helps health plan Sales and Marketing teams optimize member acquisition and engagement activities by unlocking a health plan’s member and prospect data to identify the highest priority candidates for sales conversion and member retention.

Payers offering Medicare Advantage plans are under pressure to develop differentiated products, cost-effectively acquire members, reduce churn and improve member satisfaction. Predixion Insights helps health plans achieve these goals by consolidating, evaluating and streamlining the data analysis process powering member acquisition and engagement strategies. Sudheen Kumar, Health Chain CEO said, “Many Medicare plans haven’t been able to increase conversion rates and expand their presence in the Medicare space because they are unable to unlock the insights necessary to develop optimized member acquisition and engagement strategies. Predixion Insights is a scalable, low cost tool that puts the power of artificial intelligence directly in the hands of Sales and Marketing Teams.”

Predixion Insights benefits for health plan users include:

    • Instant Sales Cloud Integration: Directly integrates with your Salesforce workflow
    • AI-Powered Insights: Prioritize your team’s efforts with Predixion’s proprietary AI model
    • Comprehensive Data Ingestion and Enrichment: Consolidate and enrich data from internal and external sources including, EMRs, Axciom, Experian and HIEs
    • Customized Reporting: Socialize data-driven insights with stakeholders in your health plan by taking advantage of the customizable reporting features
    • Mobile Ready Now: Supports Salesforce for iOS and Android

Watch the demo video to learn more about how Predixion Insights will empower health plan teams to engage members at the right time, through the right channel and with the right method.

About Health Chain
Health Chain, a health data technology innovator founded in 2019, connects Patients, Health Plans and Providers. Our FHIR®-driven data platform; ingests, integrates, cleanses and ultimately applies clinical, claims, demographic, regulatory, credentialing and other data needed to optimize health care delivery. This leading-edge platform ingests data from disparate sources spanning the entire healthcare ecosystem, normalizes it and consolidates enriched, curated data under a universal longitudinal record at the individual member level. Health Chain make these records accessible to payers, providers and plan members to support better clinical and analytical decision making. Used by several Blue Cross Blue Shield Plans, our open network of more than 80 payers leverage our platform and advanced analytics technology suite to unlock insights and drive increased value for payers, patients and providers.

Media Contact
Mason Burr
VP of Strategy
[email protected]
+1 (860) 833-2772